Affiliate Marketing is a great way to make steady income online while working from the comfort of your home. Of course, it takes a great deal of LUCK to be successful. Now I am not talking about LUCK in the traditional definition of the word, but I am referring to Labor Under Correct Knowledge (LUCK). Affiliate Marketing is great if you know what you are doing. The question is how you go from Not knowing to Correctly knowing. This is where online affiliate training courses come into play. On this website, I have already reviewed some great online affiliate marketing courses that can set you on the path to making money online: Wealthy Affiliate and Super Affiliate System. In this post, I am going to discuss Click Bank University and give you some information to help you decide if it is the right choice for you if you are embarking on an affiliate marketing business to produce income. Much has been written about ClickBank University through online reviews, but in this review, I am going to share with you everything you need to know.
(***Affiliate links populate this page which means if you click through and make a purchase, I will earn a small commission – at no cost to you- which is used to pay for this web page. Thank you. ***)
What is ClickBank University?
ClickBank is a large affiliate marketplace where people can sell and promote a variety of digital products. Click Bank University is a training platform where you can learn to sell and promote those digital products.
ClickBank University is online training designed to help people have success with ClickBank both as a vendor and an affiliate marketer. It focuses on creating a product or service and selling it on ClickBank. Additionally, it focuses on affiliate marketers who want to assist sellers using websites, blogs, and social media. The training consists of techniques that could be employed to generate web traffic to a website or blog as well.
ClickBank University has some pretty good training especially if you are new to e-commerce and affiliate marketing. The community is active and helpful. If you are interested in only affiliate marketing, then I would recommend another online training platform. Click here for my number one recommendation. However, if you are interested in selling your own digital product then Click bank University is a good place to start.
ClickBank University was created by Justin Atlan, Adam Horwitz, and Matt Hulett.
How much does ClickBank University cost? Currently, you can get ClickBank University for $47 per month but to enjoy the full benefits of the program you will need to spend money on up sells that can be several hundreds of dollars (usually around $600 to be more exact and an additional $100 for some advanced training that isn’t offered under the $47 original price). The up sells are a downside for the program.
Currently, the training is called ClickBank University 2.0. So, what does ClickBank University have to offer? Is ClickBank University a scam? What is the truth about ClickBank training videos? In short, is ClickBank university worth it?
ClickBank University 2.0
ClickBank University 2.0 is basically 3 training programs:
1. Making money as a vendor
2. Making money as an affiliate marketer by promoting the digital products of other people.
3. Generating web traffic to your website or blog to generate sales as either a vendor, affiliate marketer, or both.
The course has a:
1. Program for vendors is for those individuals that are creating a digital product or service of their own and then use ClickBank to market the digital product. If you have a digital product that is truly unique and in demand, this is a great way to begin marketing it. You would want to attract some good affiliates that are associated with your niche to help get the word out on your product. ClickBank University gives you the training you need to attract the type of affiliates you want in order to achieve the success you are looking for
2. Program for affiliates is for those individuals who want to be affiliates and promote the digital products created by other people. Most people that are building an online business are going this route. It is a legitimate way to make money and there are many ways to approach it. I do believe ClickBank University has some good training on this option but as I stated above, I believe there are some better options such as Wealthy Affiliate. The biggest downside to this part is the up sell of Builder 2.0 which is about $600. There are better and more affordable options that can do the same thing. The other downside is that you are required to be hosted by ClickBank and there are limitations to that as well.
3. Program for increasing web traffic to your website or blog. This section is where the founders explore successful methods for producing web traffic. They admit that they don’t share All the traffic methods they are aware of because they don’t want to overwhelm newbies but this justification seems to be a weak one especially when generating web traffic is the most difficult thing to do if you are building an online business.
ClickBank University 2.0 Vendors Program
The vendors program is for those that will be creating and selling their own digital products. In my opinion, this is the best program that ClickBank University has to offer and may be a reason that it is a good investment. However, unless you have a good ideal for a digital product, if you are not familiar with affiliate marketing this may not be the best place to start. The training is led by founder Justin Atlan.
This program teaches you how to create a digital product such as an e book on how to do something. It should be something that you are passionate about and have specialized knowledge on the subject. Once you have created the digital product, you will utilize affiliate marketing to sell it to the online masses. This can be very profitable especially if you have digital product that will be in high demand and if you utilize affiliate marketing properly.
This is a 12-week program.
Week 1 Introduction and Setup- How It All Works
Justin Atlan begins the basics on being an online vendor. He gives reasons why being an online vendor is advantageous. This week focuses on the correct business mindset, setting goals, and creating a plan. The videos include:
- Introduction to ClickBank University Vendor Program
- Mindset for Success
- Perfect Product Plan
- Creating Goal Fuel
Week 2 Finding the Perfect Product
This week you learn that the “perfect product” is based on your passion, your knowledge, and market demand. Your product must be based on something you like, know about, and others must like it too. If any one of these elements are missing, the product isn’t perfect. The videos include:
- Discovering Your Passion
- Analyzing the Market
- Learning Your Competition
Week 3 Creating Your Avatar
This week you will learn that an Avatar is a way of profiling a potential customer. Your perfect product needs to meet the needs, wants, and desires of your Avatar. You will consider customer demographics and appropriate sells pitches to those that fit in various demographics. The videos include:
- Finding Your Avatar’s Desires and Fears
- Creating an Elevator Pitch and USP
- Choosing a Name and Domain
Week 4 Creating Your Product
This week you focus on creating your perfect product to market. You will decide how you will deliver your product to the end user such as an e book or video presentation of some kind. The videos include:
- The Ultimate Outline
- Product Formats
- Content Structure Blueprint
Week 5 The Perfect Upsell
This week will focus on using your product to promote up sells that can increase your profits. This is all about doubling your income potential. You are focusing on sells add-ons or mini products that would complement your main product. The videos include:
- Understanding the Numbers
- Upsell Types and Faster, Easier, or Better Formula
- Upsell Sales Copy and Pricing
Week 6 Sales Copy
This week focuses on getting additional and repeat sales through online newsletters and video. It, also, gets into how to target your audience. The videos include:
- Basics of Copy
- The Big Idea
- A Copy Template
Week 7 The Easy Video Sales Letter (VSL)
This is a continuation of the previous week with emphasis on the video sales letter (VSL). The video newsletter is basically text on a screen with narration. The videos include:
- Powerball Process
- Camtasia Tech Training
- Outsourcing Slide Creation, Voiceover, Video
Week 8 Finalizing Your Product Via ClickBank Builder
This week you will focus on building your site and getting visitors to your site. You will learn about turning those visitors into customers. You will look at this process from the viewpoint of the customer. There is an emphasis on the sales page and the product page. The videos include:
- Customer Experience Flow
- Sales Page Creation
- Product Page Creation
Week 9 Getting Up on ClickBank
This week you will set up a ClickBank account, if you don’t have one. You will set up your ClickBank Marketplace as well. You will learn how to integrate the products on your website into the ClickBank platform. You will learn how to test purchase to ensure the process goes as intended. This week videos include:
- Setting Up Your Website with Your Product(s)
- Making a Test Purchase
- Creating Your Marketplace
Week 10 – JV Attraction and Management
This week will focus on how to get affiliates and JVs to promote YOUR product and website. There are over 100,000 affiliates on Click Bank that can assist you in selling your product and you want their help. Justin gives you the information you need to create affiliate tools that can be used on ClickBank Builder to make it easy for affiliates to sell your product. He discusses the importance of why and how to get into the “circle”. The “circle” is a group of affiliates that know each other and usually work together to promote a variety of products. Think of it as the “inner circle” or club and you want to be a member. This week videos include:
- Affiliate Mentality and Approach
- Creating Affiliate Tools
- Getting into the Affiliate Circle
Week 11 Split Testing
This week you are going to learn about split testing your sales page(s) and find what works. You are looking for something that will win you the sales you desire. You are a given a strategy for split testing and how to use data to make necessary business decisions. Justin suggests that you use VWO for split testing but there are cheaper alternatives for this. You will look at a case study of a split test to see how it works. This week videos include:
- The Testing Blueprint
- How to Test Using Tools
- The ClickBank University Case Study
Week 12 Scale Your Success
This week will be about scaling your business for success. One way to do this is to expand the web traffic which is cover in depth in the Web Traffic Generation program. He talks about funneling and email marketing to get sales from repeat customers. He discusses creating additional product lines to generate additional income. Justin concludes this program discussing how to utilize webinars to promote high ticket items. This week videos include:
- Funnel Creation
- Creating a Product Line
- Coaching, Consulting, and Speaking
This will complete all the formal training of this program. In the bonus section, you will be given some additional information on how to create webinars and sell to a live audience. It is a very popular way to make some good money. You will get some additional information on sales funnels as well.
If you are interested in creating and selling your own product, this is some very good training and will be worth your time and investment. This information is primarily geared towards ClickBank but there is information here to help you sell your products on other platforms as well. Now, let’s take a closer look at the affiliate marketers’ program.
ClickBank University 2.0 Affiliate Marketers Program
This training is led by Adam Horwitz and it is an 8-week program. If you want the full 8 weeks of training upfront, you will have to enter your name and email otherwise you will have to wait for each week to pass to have the modules unlocked ( I didn’t really like this, I paid for the training just let me have what I paid for).
Here is an overview of the training
So let’s take a closer look at each week…
Week 1 Affiliate Marketing on ClickBank
This is just an introduction to affiliate marketing. This week is for newbies to affiliate marketing. The videos include:
- Affiliate Profit Plan
- Setting Yourself Up for Success
- Setting Goals
Week 2 Understanding Affiliate Marketing
This week is for newbies to affiliate marketing as well. This is affiliate marketing basics and it is very generic so if already are very familiar with affiliate marketing there is NOT much benefit in this module. This week videos include:
- Affiliate Basics
- Navigating through the ClickBank(CB) Marketplace
- Secrets of the Top CB Products
Week 3 Finding Your Passion
This week explains why passion is important to the product you choose to promote. You will learn about to research products and pick something that you can promote. You will look at various niches that you can profit from. The videos include:
- Discovering Your Passion
- Researching Products in Your Niche
- Picking the Perfect Product
Week 4 The Ultimate Affiliate Funnel
This week explains the importance of a landing page where you can get emails and create a customer list that you can market to on a repeat basis. The key is offering something for free in exchange for an email. This week’s videos include:
- The Truth about Traffic
- Affiliate Funnel 101
- Building Squeeze Pages
Week 5 Free, Free, Free – Always Over Deliver
This week is about over delivering for your customers and providing lots of value for free. You will focus on building relationships with your current and potential customers. You will focus on creating continuous content in which to build long-lasting customer relationships. This week’s videos include:
- Building a Relationship with Your List
- Different Ways to Deliver Free Content
- Outsourcing Your Content
Week 6 Writing the Perfect Swipe
This week is about influencing your customers to open and react to your emails via a click. You will consider the right trigger words and subject lines. This week videos include:
- Getting Them to Open the Email
- Making Sure They Click
- Offering Bonuses
Week 7 The Email Blueprint
This week you will look at outsourcing for help with email, CBY suggests AWeber for this but there are alternatives as well. You will look closer at broadcast email and reaching all your subscribers. This training is outdated and there are better methods that achieve better results. This week videos include:
- Using Broadcasts
- Automating Your Emails
- Creating Quality Content
Week 8 Scaling and Expanding
This week focuses on creating and generating traffic however the information is scarce and Adam directs you to Web Traffic Program of CBU. There just isn’t very much information here. This week videos include:
- Toolkit Traffic Area
- Opening the Flood Gates
- Creating a Product
Unlike the Vendors Program, I don’t see much value in this program. This training is lacking and in some cases outdated. The training doesn’t offer much practical advice. The training is divided up over 8 weeks but you can complete all of it in under a few hours. When it comes to Affiliate Marketing training, there are better and less expensive options. Check out my number 1 recommendation for this. Now let’s look at CBUs Web Traffic Generation Program.
Click Bank University 2.0 Web Traffic Generation Program
This section is dedicated to successful traffic methods, however the founders of CBU don’t reveal all the methods because they “don’t want to overwhelm.” Frankly, the excuse is weak but let’s look at what they do reveal.
You learn about setting up a YouTube Channel and using paid advertising to get people to view your videos and visit your website.
You are given some information on why you should use Facebook but you are not given any information on how to effectively use it.
Setting up Your Facebook Ads
Again, this section doesn’t train you on how to effectively use Facebook Ads instead it focuses on setting up a Facebook advertising account.
Paid Search Ads
This is a training on how to use Google and Bing paid advertising. The problem is that this training is a little outdated to say the least.
This training is about using “shout outs” via Instagram to generate web traffic. You are posting “shout outs” to your offer with the use of influencers in your niche. This strategy is about creating a squeeze page to collect emails to build your list and then sell to the list. The “shout outs” cost additional money.
The Web Generation Traffic program touches on some legitimate ways to get customers in front of your offer however some the information is outdated and very lacking. There is no mention of SEO traffic which is still the best way to generate web traffic as of this post. If you want to learn about web traffic, more ways to generate web traffic including SEO, then check out my number one recommendation.
Pros and Cons
There is an additional section called a Toolkit but some things in the toolkit are not tools. They send you to GoDaddy to get a domain name for example. Some tools have better and less expensive alternatives as well. There is a Chat forum and Live Q& A as well. These are some nice resources but you often find these types of resources on most online affiliate marketing training platforms. So let’s take a quick look at the pros and cons of purchasing CBU.
- Really good training if you want to sell your own product
- There is a Chat forum to interact with other members
- Weekly Q&As to get up-to-date information
- Exposure to some legitimate web traffic generation methods
- A money back guarantee
- Not very many practical examples of the things you will be learning
- The training is lack in some areas
- The training is outdated in some areas
- There are better alternatives to the affiliate marketing and web generation programs
- Too many up sells
- No training on organic web traffic such as SEO
As you can tell from my review, I am neither endorsing nor disapproving of ClickBank University. It really depends on you and what you are trying to do. If you are selling your own product, there is some good training and information here. However, if you are just interested in affiliate marketing there are some better alternatives in my opinion.
As of this post, my number one recommendation is Wealthy Affiliate. It has been a great experience for me and you should check it out.
Other Online Opportunities
Affiliate Marketing not right for you? Check out my post on Teaching Online.
Well, I hope this review of ClickBank University 2.0 has been helpful to you. If you have questions or comments, please leave them below.